GOP nominee Mitt Romney decisively won the first presidential debate in Denver on Wednesday, and now he’s chalked up a tech victory.
Romney also decisively won the Twitter War during the debate. Millions of users logged onto the social network to make comments in real time.
PeopleBrowsr, self-defined as “the global leader in social analytics and the creator of influence measure Kred,” announced results in a release Thursday morning. People Browsr, said the release, “has a direct feed or ‘firehose,’ to Twitter.” Activity was assessed “before, during and after the debate”
The debate ran 90 minutes, with 10.4 million Tweets referencing Romney, President Barack Obama or the debate in general.
I used a hashtag that appeared popular with conservatives, #DenverDebate. I also usually tag my Tweets with #tcot—top conservatives on Twitter.
People Browsr summed up Tweets (boldface added):
Tweets specifically mentioning Obama and "win or winner." Total: 29,677.
Tweets specifically mentioning Romney and "win or winner." Total: 47,141.
Peak mentions of Romney came at 9:53 p.m. as the candidates debated health insurance.
The release said, “PeopleBrowsr’s end-to-end social media marketing solutions assemble the collective intelligence, identify its most influential people, and make them accessible for analysis and engagement. Kred discovers the most influential people by interest-based community and location.”
(Filed by Kay B. Day/Oct. 4, 2012)