I’ll admit I enjoy the products I purchase from Verizon. The company also has great customer service. No, I'm not getting paid to say that.
However, whoever came up with the Mother’s Day commercial for the Droid Razr quite possibly created the most annoying commercial in the history of mobile phone branding.
You must have seen it. A mother and her daughter go to a Verizon store to purchase a new phone. Apparently the kid is leaving the nest—15 miles away from Mom. The mom and daughter are an emotional wreck over the move, but the phone will save the day.
Both mom and daughter do a sobbing scene that resembles the standard chalk screeching across the board sound.
What’s amazing to me is that Verizon must have paid a top agency a lot of money to hire the two personalities and create this disaster of a branding message.
It’s not that many of us moms don’t feel sadness as our nest transforms, but the over-the-top emotional gushing alienates those of us who live in the real world.
I’m not alone—the comments at YouTube are mostly not kind. One viewer called it a “horrible war crime.”
A few viewers claimed to like it, with one saying he wished he knew the name of the agency that did it. Ahem. Hopefully there’s not a plant among the commenters, but these days you never know.
When I’m watching TV, the minute I see those two women pop up on the screen, I mute.
The worst insult of all was a woman-hating statement from a YouTube commenter:
“It's pretty accurate about what females do every time there's slight emotional stress.”
Have you seen the commercial? If so, what do you think about it?
(Commentary by Kay B. Day/May 5, 2012)
Visit our Books and Sundries page for recommended reads and products.