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Much ado about a Florida necktie

Graphic: Perfectbusinessclimate.comIt’s natural for a state like Florida to vie for business, and it’s natural to do that with ad campaigns.

When the chatter class saw a necktie in the logo for a new campaign to market the state to businesses, the climate in the blogosphere heated up.

The usual criticisms were lodged against Florida’s Gov. Rick Scott.

I’ve often said Scott would be criticized if he paved the Sunshine State’s streets with gold. Most media will never fawn on a Republican governor the way they slobber all over a Democrat. That’s just a fact of life. See California’s ‘Governor Moonbeam’ as one example.

What’s amusing to me is the hoopla over the necktie. Frankly, I think it works extremely well. We all know exactly what the necktie means—it stands for business interests.

For those not in the know, women have worn neckties since the late 1970s when pencil thin ties were not only a popular fashion accessory, they made a political statement.

The object of a visual is to immediately spark recognition in the viewer and that’s what the necktie does.

Any artist, including the creator of a logo, knows his or her work will be critiqued.

However, it’s bizarre to me that some are offended by a symbol that actually stands for how far we have come in terms of gender equality. When I saw the logo, I didn’t interpret it as a gender smear.

That aside, if you’re a business owner, you couldn’t find a better state for your interests. Florida has no state income tax, incredible weather (most days), great deals on houses, a diverse population and a friendly attitude. I prefer North Florida because we get a sense of the seasons changing here and we get a smidgen of winter (not real winter—if the temp drops to the 50s, TV weather personalities call it a cold front).

To the chagrin of Big Labor, we are also a non-forced-unionism state.

Why anyone would want to live in a state where you can be told what size soft drink you can buy or where the government can take a bite out of your revenue in addition to the money you cough up to the federal government—well, why would you? Why move to a state like Illinois where the standard for governors appears to favor men who are jail-bound?

Come South, Ms. or Mr. business owner. We have a necktie and more waiting for you.

A final note to ABC News. Your header, ‘New Florida Business Logo Angers Women,’ is inaccurate. You need an adjective explaining which women that logo allegedly angers because most of us females have bigger oranges, grapefruits and lemons to peel. We can pick them fresh off the trees, you know—one more in a long list of reasons to bring your business to the Sunshine State.

(Commentary by Kay B. Day/Feb. 6, 2013)


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