Automakers heart Tennessee with two major announcements
Wednesday, July 23, 2008 at 12:00PM
Just last week Volkswagen announced that it will build a U.S. automotive production facility in Chattanooga, Tenn., where it will produce a car designed specifically for the North American consumer and invest $1 billion in the economy. That announcement was followed by the dedication of Nissan Americas headquarters (photo, right) in Franklin, Tenn. The new center serves as regional headquarters for the United States, Canada and Mexico.
Just when you thought the economy was tanking and rumors of major American carmakers’ financial woes are floating, two manufacturers are in the news—the good news—confirming an intent to funnel money into a Southern state. Prof. Martin Winterkorn, CEO of Volkswagen AG was quoted in a news release at the Tenn. Dept. of Economic and Community Development: “Volkswagen will be extremely active there. This plant represents a milestone in Volkswagen’s growth strategy. We will be selling 800,000 Volkswagens in the U.S. by 2018, and this new site will play a key role. This, along with our growth strategy, is a prerequisite for the economic success of the company in the dollar region. We look forward to establishing an important mainstay for ourselves when we become the biggest European carmaker there.”
Nissan Americas CEO Carlos Ghosn offered a statement in his company’s news release: “Nissan Americas is an investment in our future,” Ghosn said. “We purposefully designed the building to inspire and enhance collaboration among our employees. The building also is a statement about our confidence in the continued growth of Nissan in the Americas and our unyielding commitment to environmental sustainability.” In May, Ghosn unveiled Nissan’s five-year business plan, GT 2012, including an outline of Nissan’s commitment to leadership in the design, development, manufacture and distribution of zero-emission vehicles.
While the vehicles themselves will be environmentally friendly, they will rely on a power infrastructure for batteries to recharge.
Disclosure: I drive a Nissan Altima and I am crazy about that car.
For sources, click on 'References' link below this post. Photo of Nissan's Franklin headquarters from Nissan Americas website.

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