Today Matt Drudge posted a thank you on his Website The Drudge Report. Drudge said August, 2008, was the most-visited month in his site’s 13-year history. The figures he cited would make any publisher drool—the page loaded 614,577,960 times, with 14,163,025 uniques. This smashed his previous high set in March. Drudge saw something early on that many in media didn't see; he was sort of like the ancient Roman poet Horace in that regard.
I confess an intellectual crush on Drudge.